Jovoy Paris, created in 1923 by Blanche Arvoy, has created a line of perfumes for the connoisseurs of raw materials, looking for contemporary scents, made in partnership with great perfume makers.

Jovoy, with the 1929 crisis, was completely redesigned by Blanche Arvoy, who made the decision to create a new brand: Corday (in admiration for Charlotte Corday, who killed the revolutionary Marat). In the 1960s, with the death of the creator, both brands went off definitively but in 2006 François Hénin decided to give the brand a new life.

François launches new fragrances, both current and visionary, appreciated by the experts for the originality of the compositions and the choice of raw materials of absolute quality, becoming an indispensable point of reference for niche scents around the world.